Hey @Stef Flores
I’ve looked into CCVs before—while they seem simple, the legal requirements can be burdensome.
The advice I have rcvd is to avoid any NP promotion that could look like endorsing the FP entity or soliciting sales. Promoting book sales, even indirectly, risks crossing into “sales solicitation” rather than “donation solicitation,” which can trigger state charitable laws or maybe even UBIT.
My take: the further you stay from pushing the actual “sale,” the better. If the book is mission-aligned, you can link to it (ideally to a general landing page, not a purchase page), but focus on how it advances your mission—not on the % of sales going to the project.
Also, the PD (in their individual capacity, not the project) is responsible for registering and managing the CCV across states, each with its own requirements and costs. This would require agreements with SGF and there is some shared burden but overall the FP entity is the actual host of the CCV, the entity reaping the benefits of the cause-marketing, and therefore must register and report. And if this is sold online with no geo-fencing there is a good chance this requirement would hit all states that have requirements